9 previsioni per il futuro del marketing

Digital Storytelling for Brands

What's the new way of marketing? Digital Storytelling, of course. We all know, classic storytelling is the conveying of events in word, and images. Stories or narrative have been shared in every culture as a means of entertainment, education, cultural preservation, and instilling moral values. Crucial elements of stories and storytelling include plot, characters, and narrative poni of view.

Storytelling today: It's increasingly used in advertising in order to build customer loyalty. According to Giles Lury, this marketing trend echoes the deeply rooted need of all humans to be entertained. Stories are illustrative, easily memorable, and allow any firm to create stronger emotional bonds with the customers.

Here a BrandCamp University presentation by Lynne D Johnson, Dir. Digital & Social Brand Strategy & Marketing, Waggener Edstrom. (Watch the video inside the prasentation, is cool!)

In a world of media fragmentation, how do you get the word out about your brand? Everyone loves a good story, so give the best story you can imagine. 

Stories inpire and motivate people. What makes a good story for Brands in digital era?
Brand promise + Brand reputation. Here 7 top points for a good storytelling:

1. Narrative arc
2. About company, not product
3. Cross channel
4. Emotional
5. Rich media
6. Engagement
7. Mechanics

But most important is... CAST YOUR CUSTOMER AS HERO!
Brand narrative = Branded content + User generated + Influencer generated

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